I'm not talking about the release of information. Call that marketing if you wish.
You asserted that skipping over version "2.0" and going with version "3.0" is a marketing ploy, inflating the numbers. That assertion is wrong. There is no such thing as "HoloLens 3.0", and until there is, the only conclusion that we are left with is what the article stated (that it is an internal milestone and strategy change).