They claimed they had the right and didn't need a permit. It all stopped when the local sheriff informed the pilot of the chopper that if he landed one more time he would impound the chopper and that would be it. Uber then tried to claim they could use the helipad at the sheriff's office under FAA rules. You can guess at this point the pilot had enough and was not willing to continue.
Then we had to pass a bunch of explicit rules against this at the county level, all due to this foolishness and publicity stunt that clearly was not about actually starting an uber chopper business. I expect this will turn out the same.