Here's my opinion on a 200 mile range:
For me, if I can get 200 miles per tank out of a conventional car, that is no problem whatsoever. I'd like it to be more, but 200 is honestly fine for me. I don't speak for everyone else but my suspicions is that for most people, they could live with having to refill their car with gasoline every 200 miles.
200 miles for an electric vehicle, specifically an electric-only vehicle... well it's just not the same. It sounds the same but it really isn't. When you have a conventional car, you can rest assured that no matter what direction you are going, you're probably never too far from a service station. That's just the infrastructure we have after generations of using gasoline-powered cars. Fair enough. There are exceptions, like expanses of sparsely-populated areas etc. but you're very rarely in a situation where you have to consciously think about the path you take, whether to alter it because you might run out, plan out a contingency if you can't find a service station, amongst other things. Hell, you could almost completely avoid the problem just by bringing a full jerry can along.
But with an electric vehicle, your options even today are still far more limited and your situation far more dire if you end up running out of juice. I live in Japan and I've started to see many electric recharge stations popping up, usually near large parking structures and/or newly constructed shopping malls in high-density urban areas. This is great to see but they're still not as common as a regular service station. Even more so once you head out of the cities.
So 200 mile range in an EV is still not comparable to 200 mile range in a conventional car. I'd probably need an EV to have 300 to 350 mile range before I considered it on an even keel with a conventional car in terms of 'empty tank anguish'. That said, I love that we are taking steps forward to pull away from conventional gasoline-powered cars. It requires patience, early adopters, investment and bridging steps (eg hybrid vehicles, government or manufacturer-sponsored incentive programs). Many Japanese cities provide reduced registration costs, sometimes free inspections (mandated by law for all cars every two years), partial reimbursement of inner-city parking fees, etc. I'm on my second hybrid vehicle and can't wait until the all-electrics become super-practical. Until then, I applaud attempts to market these advancements, even if they might be only baby-steps.