Just blegh. It looks unrefined and not finished. Boring, bland, plain fugly. More like an alpha version. Not the Gold RM version. No mass market appeal at all.
Well... that's precisely because it is unrefined and not finished. At the moment, they're only running enough on there for it to work as a phone. The design team are putting together theming stuff right now. It's a brillian piece of multitasking, which all companies to. While one group is working on apps, and doing rather well, the other team is holding back on any designs until it is ready.
To say there is no mass-market appeal is too early to say right now. Sure, I don't predict that there's going to be a great deal of adoption, but I do feel that some people will really take to it. I'm personally keeping an eye on it for that moment that it does become a viable replacement for my android phone. It's not there yet, but I'm confident it will be.
It's later than you think, the joint Russian-American space mission has already begun.