That is what data caps are for. Or, you can pay an extra fee for unlimited data like I did. I pay 15 bucks extra for unlimited data at 25 (26) Mbits/s. That is fast enough for UHD Netflix.
It's people like you that really frighten me, cuz you have no idea how clueless you are. You just don't see the long view on net neutrality and its dangerous dude.
Right now it's just big guys testing the waters, offering 'free rides' on select services.
Later, they'll take away unlimited data, period. They'll promote their own services more heavily.
Later they'll start charging you for data on outside networks, outright. While continuing to promote their own services, which may or may not continue to be 'unlimited.'
And the show just gets worse. It's not a pretty road and I don't particularly want to see where to leads.