People will gladly give up privacy in exchange for a "free" price tag
Are you sure about that? Now people will sure give their name and address to some company for a free price tag -- but it comes with the expectation that it will only be used by the company they gave it to.
That's the disconnect of ignorance. People who haven't had reason to consider the issue in depth don't really expect that their data is being sold to 47 "partners" and stolen by hackers 3 times a year because the site is too lazy or incompetent to secure their system. We expect the data to be used for in-house things like product planning and flyer layout.
We've been told for centuries that business is the end-all-be-all and we tend to trust them until they break trust rather than requiring them to earn trust in the first place.
When the end result is a constant stream of hacks leaking consumer data, it's still willful ignorance, no matter how you want to paint it. If a company contracted to never sell user information and secured it using the best encryption, but charged $5 for their product, no one would buy it. People bitch about 99 cents these days. Willful ignorance at its finest.
With regards to hacking and consequence, it's the it'll-never-happen-to-me syndrome. That same ignorance leads to humans ignoring medical signs that lead to cancer being detected in the too-late stage, over and over again.
Bottom line is if consumers actually gave a shit, they wouldn't be handing over their most sensitive information. Convenience trumps privacy. Every time.
...And the hospitals -- who needs one everyone's partner or friend or neighbor is a fully trained doctor? But of course that's not the way the real world works and we really shouldn't expect everyone to have specialized knowledge online either.
Actually, it's ironic that the real world still requires 8 years of highly specialized schooling and a doctorate degree in order to for someone to be legally authorized to do work on a human body, and yet we recommend 30 days worth of training and a certification to work on a computer holding your most sensitive information. Funny how that shit works, isn't it. Again, mass ignorance at its finest.