Seven months since setting out to refresh the Mozilla brand experience, weâ(TM)ve reached the summit. Thousands of emails, hundreds of meetings, dozens of concepts, and three rounds of research later, we have something to share.
Yeah, right. If you want to show that you're a web firm moving the Internet forward and not just a SJW echo chamber that takes millions in search engines' ad revenue and turns it into mindless groupthink "brand experience" marketing baloney, try the following two steps as a start:
- Fire everybody who wasted time on those thousands of emails and hundreds of meetings
- Bring back Brendan Eich
I'm glad Mozilla is employing Xiph people for next-gen codec work. I struggle to think of any other way any of what they've done in the last four years has really benefited anyone.
I started using Mozilla as my main browser way back with M7 in 1999. I tried to spread the good word during the dark days of IE6 complete dominance. I trusted the organization. That trust has been destroyed.