My local theater has been innovating in recent years, contrary to Hastings' claims. Some of the changes have been good, such as the ease in buying tickets before arriving at the theater and ability to pick out assigned seats when purchasing tickets.
But most of the "innovations" are horrible. I don't mind (and would often partake) in food and drink at the theater. But unfortunately it comes paired with in-seat delivery during the movie. Waitstaff walking around the theater is a great way to ruin a movie. Always-on lighting ensure people can read menus, but they also completely defeat the purpose of having a dark room to show the movie. Why even bother turning the house lights down, if there's going to be a light on at every seat?
In case I've managed to get any enjoyment out of the theater experience up to that point, staff circulate to drop off the check about 10 minutes before final credits. AKA, during the climatic scene of most movies.
I'd be more likely to go to the theater more often if there hadn't been these innovations in recent years. As is it, I went out to see Cap'n America, and I'll likely get out for Dr Strange, and that will make this year an exception. Most recent years I go the movies once, if it at all.