By limiting the areas that this offer applies to they may be tampering.
"eligible areas, including Atlanta, Baltimore, Boston, Charlotte, NC, Chicago, Dallas, Denver, Detroit,
Miami, Minneapolis-St. Paul, New Orleans, Nashville, New York City and New Jersey, Orange County, CA,
Philadelphia, Portland, OR, Phoenix, Raleigh, NC, San Diego, and Washington, D.C."
The service is not cash and ride it requires a smart phone ($$) and credit card.
Drivers can refuse to give rides
I expect this to be given some review especially in how it shows up on the company tax returns.