If this book doesn't make them think that math is cool, nothing will.
If only Apple hadn't stripped out the DRM this would have never happened!
Quake 3 Arena is probably the prime example of that. The demo was so good that there was absolutely no reason to buy the game. The only map that anyone ever played was the one that came with the demo anyway.
Build a system that even a fool can use and only a fool will want to use it.