I used to use it when it first started. It was easier and of course, I felt that I was "doing the right thing" as opposed to torrenting for TV shows. Then they went to the paid model. Wait a second, I have to pay... and watch commercials. When was that 2-3 years ago? Stopped watching Hulu. I used to 'make fun' of people at work who were paying for this. They want you to pay and watch commercials?! Hell, I can put an antenna on my TV and watch for "free." So yea, what does their user base (paying that is) really look like these days?
I was thinking of this in terms of news the other day. I am an admitted news junkie. And I've noticed that I don't even bother with the NYT or the WPost any more. I just jump over those bookmarks. Instead I use free sites where I can use adblocks. Not that I have an aversion to ads, just don't need all that crap running on my browser. I even paid for Sling for a couple of months so I could get CNN. But dropped it, after realizing I was paying 20 bucks a month for CNN, just wasn't worth it. Instead, I watch France24, DW and Sky News. Why, cause they don't charge me. So I don't watch the BIG news casters.
My real point? Not sure exactly.... But I drop the big casters trying to nickle and dime me, and get the free options. When it comes to TV shows, the point of Hulu (I would think) for the consumer, was to offer TV in a legal and easier to use fashion than torrenting. I'm back to the point where it's easier to pay for a proxy and torrent. What have the streamers learned, from what I can gather, not much.