the search and display of items on the site is poor. the way I shop, I like things broken down into
brands first-particular class of item-all the models with feature comparisons from particular manufacture side by side.
generally what I have found is every item I buy comes in multiple models with stripped down versions, and multiple upgrades to choose from.
w/ the current site design, it's actually impossible to locate all the specific different models in an easy fashion. you will literally be going in and out of the results, multiple types of searches, etc.
also there's lots of duplicate results- pictures for items that are all the same, etc. the whole site is a mess unless you know precisely what you're looking for!
often times I will have to go and search on the manufactures site and google to try to learn all the available models to choose from- and even then I sometimes miss models.
example I was shopping for the very best power strip I could get w/ QC USB port and all the rest 2.4amp- I found a 6-outlet Bestek. I had no idea that there was a similar 8-outlet unit also available with identical specs otherwise plus an extra feature: EMI filter built in. What I did see was a worse unit, an 8-outlet Bestek w/ only 5amp's max for the USB ports, instead of every port being 2.4amp at the same time for a total of 2.4amp. I literally combed the pages looking for suggestions, clicked the bestek brand page, and I did a search for bestek QC 2.0- the rare 8-outlet unit was mislabeled and didn't even have the QC 2.0 in the title like the other bestek's.
anyway I came across it after my purchase, forcing me to return the 6-outlet and get the 8-outlet.
similarly I run into the same problem searching for many other types of items such as mirrorless cameras, TVs, computers, etc.
generally, I like to shop by class- I eliminate all the cheap crap, and I shop for premium upper end models only.
Amazon makes that hard to do w/o lots of searching in and out of the results.
just my opinion they need to invest in a new front end interface- and more advanced MySQL query style search so we can search performance and specific features of classes of items easier.