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Comment Re:Oversimplify.. (Score 3, Insightful) 366

Smart companies will especially focus on marketing spend that they can measure closely, to track the return on investment.

If you've got a marketing channel that provably makes you a dollar in profit for every seventy-five cents spent, why would you ever stop putting money into it, as long as you've got the cash to spend?


Submission + - Modern Lisp-based RAD web framework (

rbanffy writes: "A couple days ago, a new alternative to the current crop of RAD web development tools arrived, but, unlike its previous counterparts, it's not written in a language usually associated with web development. It's written entirely (down to the HTTP engine) in Lisp."

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