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Finding a good SEO partner

dianaespinosa (3029163) writes | just now

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dianaespinosa (3029163) writes "Forbes.com contributor Joshua Steimle wrote an excellent article, 4 Tips For Hiring The Right SEO Firm, that might help those in need of this service cut through the fog that shrouds the overly crowded SEO industry. It is, perhaps, the ultimate irony that anyone searching the Internet for a company that can help them become more visible on the Internet, can easily experience confusion and information overload.

My company has used several SEO firms over the years. Some I would recommend and others I would not. Here are two that have certainly proven themselves.

Boostability. After interviewing Boostability’s CEO, and writing an article about the company, I was impressed enough to sign up as a client. Not having used them for very long, it’s hard to say what the long-term results will be, but their attention to detail and service levels have been stellar. Also, they seem to understand my business. For example, my rep is helping me extend the reach of my writing beyond Forbes.com, which is a good thing for a writer. So far, so good.

Mabbly. After using Mabbly for a while, I saw a relatively quick positive impact. What I like about Mabbly is the fact that they will work without a long-term contract. Also, they have a start-up package that is pretty reasonably priced.

Whichever SEO vendors you select and how choose no matter how you find them, go forward with this strategy as soon as you can.

Do not be a dinosaur. Be a teenager and learn to play the game, grow with it and, eventually, you will become proficient in no time at all.

The rules of social media change all the time. The plan that works one year might flop the next. The past year is no exception, as some creative marketers created campaigns that cemented the importance of some rules, and even changed our thinking about others.

Here are the best social media marketing tips to consider from 2013.

1. The Old-Fashioned Guilt Trip

After fighting the #firstworldproblems hashtag in 2012, Water is Life returned in 2013 with a new campaign daring New Yorkers to drink some of the city's most polluted water. The campaign, timed to coincide with World Water Day, was a bit of a guilt trip, but was highly effective. After filming New Yorkers' reaction shots to the 10 dispensing locations, they compiled them into a video about the project.

2. Make Em Laugh

Some fast-food social media campaigns backfired in recent years, either because of poor execution or because people just weren't buying their claims. Wendy's went for the funny bone instead with #PretzelLoveStories, a series of videos in which user tweets were turned into mini-telenovelas. No one criticized because they were too busy laughing!

3. Use Thumbnails

Display ads with graphics do better than those without " the same holds true for YouTube videos. Splasheo founder, Gideon Shalwick, creates a catchy thumbnail for every video he posts. He uses expressive photos, clear copy, and other thumbnail optimization tips to grab our attention and get more views than his counterparts.

4. Prepare for the Worst

Since people play a big role in social media, businesses have relatively little control over their campaigns. Durex learned this the hard way when its SOS Campaign was marred by pranksters who voted ultra-conservative Batman, Turkey, the city most in need of rush delivery service for condoms. The company immediately pulled the campaign.

5. Cater to Content Aggregators

Ever since the fall of Digg and Delicious, naysayers have been predicting the end of content aggregation sites. They claim that readers have more loyalty to specific sites and are not looking for aggregators or RSS readers to collect the content for them " hence the shutdown of Google Reader. However, others, like social media expert Drew Hendricks, predict that these sites will only get more important in the years to come. How do you cater to content aggregators? Try out new sites as they start generating buzz. If something clicks, add a social share button to your blog. Encourage your readers to share your content with a CTA.

6. Be Careful What You Wish For

Customer feedback is always great, almost. In 2013, numerous corporations launched Q&A campaigns to increase customer engagement. The results were disastrous, especially for companies that had been battling negative press. In one case, the comments were so snarky (earning the title of Snarkpocalypse) that JP Morgan had to pull the campaign hours after launching it.

7. Give the Power Away

Social media has provided a way for people to share original content with friends and family around the world. Nikon took advantage of this by giving their cameras to SXSW attendees and letting them record the musical performances. The resulting photos and videos generated 166 million social impressions, proving that sometimes, trusting customers with your message can pay off big time.

8. Leverage Social Media Search Tools

Search engines continue to be valuable, so we shouldn't be surprised that social media platforms have built their own. According to Cynthia Sanchez, writer and Pinterest expert, tools like Graph Search on Facebook and Twitter's advanced search can help you identify the potential audience on each channel, or even whether there's an audience to identify.

9. Get Everyone Involved

In order to keep your blog kicking and your social curation interesting, get everyone involved. In their 2013 eBook Creating a Content Machine, HubSpot explains the power of giving the ownership of your online success to all of your employees. They maintain monthly quotas for each department to contribute blog posts, which are then shared out through their highly-engaged-with social media outlets.

10. Connect to Timely Stories

A well-timed campaign about a hot topic can make a big impact. In 2013, as the Supreme Court was hearing cases involving marriage equality, the Human Rights Campaign changed its blue-and-yellow logo to red and pink. Within 24 hours, the logo had generated 10 million page views, and over time the HRC attracted thousands of new Facebook and Twitter followers. And don't get me started on that Oreo Super Bowl tweet.

11. Be Visual

Arment Dietrich CEO, Gini Dietrich, says, Sixty-five percent of human beings are visual learners. That means they'd rather look at pictures or watch videos than read text. This means that a motorcycle lawyer should supplement his blog about biking laws with the occasional photo or video. A selfie on a Harley would add a little humor to an otherwise dry post about the law.

12. Don’t Ignore Google+

Although experts never seem to agree on the next big thing in social media, there's one thing everyone is talking about: the importance of Google+. Long considered the wasteland of social sites, it's been picking up over the past year – whether people really want it to or not. As Google's social network becomes more intertwined with their search, those who fail to jump on the bandwagon will likely be left in the dust. At a minimum, be sure to claim your business listing and add authorship to your company's blog. To get the full benefits of Google+, however, become an active contributor to grow your following, and be sure to add authorship to all of your guest contributions.

To keep up with the ever-changing world of social media, keep these top-ranked tips in mind and develop your social media presence in a novel, ground-breaking way!

Remember, these rules can become your most effective weapons to avoid becoming extinct.

About LGO

Logicgateone Corporation is a full service SEO company based in Subic Bay, Philippines that specializes in organic Search Engine Optimization."

Link to Original Source

How Would the 2014 General Elections Influence the Real Estate Sector

orrisinfra (3623669) writes | about half an hour ago

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orrisinfra (3623669) writes "The general elections for India are just around the corner and already speculations have been started regarding the state of affairs for the real estate market post elections. As of now there is no concrete evidence stating the probable outcome of the industry and only time will reveal whether the trends show a positive, negative or neutral outcome. Considering the outcomes of the elections, there can be only one of two results — either the current government is reinstated or a new government takes over the current scenario. The changes that would occur basically comprise economic and financial factors but the impact would be more if a new government is brought into power.

Effect of Financial Factors on Real Estate Post Election:

Any form of investment is categorized as a financial factor that affects the dynamics of various industries in a country. Whenever governments change, they bring with them their own set of strategies and policy implementations that affect this crucial sector. With modifications in Finance, there is a widespread effort across all other sectors so as to be able to incorporate the changes into their working.

A new government would modify or implement new foreign investment policies and this would have a direct impact on the way investments are made and managed. With respect to the real estate sector, the changes will affect FDI in commercial acquisitions that have been the driving forces behind the development of multinational business units in the country, especially large scale manufacturing plants in SEZs.

Even if the government is reinstated, the policies will undergo a change because the present policies are made solely for affecting the vote back in favour of the ruling party. As soon as the elections are over and the existing government comes to power, then the policies would be changed again and this change would dictate the nature of financial investments for the real estate market.

Effect of Economic Sector on Real Estate Post Election:

The economic factors comprise the policy formulations and guidelines that are developed by the Reserve Bank of India (Indian counterpart of Federal Bank). The bank is also responsible for the issuance of interest rates which governs the popularity and receipt of housing / property loans. Not only will this determine the financial limits for borrowers, but lenders will also be given constraints on the extent to which a particular property may be financed.

The impact of elections would not be directly evident for the real estate market as the economic dynamics are controlled by an independent body. However, the indirect impact will be sufficient enough to bring about major changes as the economic policies would have to bear relevance with the financial factors and these factors are directly controlled by governmental intervention. If synchronization is not done, then the growth would be negatively affected along with inappropriate inflation values occurring in the country. Such dynamics will eventually affect the real estate sector.

What Can You Expect?
A change in the financial and economic markets is inevitable irrespective of whether the existing government comes to power or a new government takes its place at the helm of the country. As of now there can be no conclusive understanding of the situation. We all just need to wait it out to see the nature of the changes and the extent to which the real estate industry would be affected.

For more info visit: http://www.orris.in/"

Link to Original Source

Street lights real-time monitoring system solution

fourfaith (2928561) writes | about an hour ago

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fourfaith (2928561) writes "1.Background
With the swift development of urban construction, road lighting quality continues to improve, the Government and people are becoming more concerned about the street lighting and the city image.
2.The drawbacks of the traditional timing control
1.1 Not real-time control
1.2 Not been able to switch lights
1.3 Feedback information can not be
1.4 Serious waste of electricity
1.5 Failure is not found in time
1.6 Frequent adjustment cycle lights
3.System analysis
3.1.1 Streetlight Control Terminals
Streetlight Control Terminals are consist of Industrial computer, electric power measurement SCM, multi-channel control board, monitoring board; including power carrier module (EPCW) and input/output interface board. Streetlight Control Terminals can control every light on/off, electric power load conditions, the lamp pole damage, leakage alarm alarm functions.

3.1.2 Wireless transmission equipment
F2103 connected to PLC built-in Streetlight control terminals via R232/RS485,then connected to data server via GPRS network. F2103 can exchange info with the data server. Four-Faith F2103 GPRS IP Modem designed with TCP/IP stack, supports transparent data transmission and RS232/485, etc.
gprs dtu
3.1.3 Server
All data come from weather data loggers of remote sites will be processed and stored, analyzed, etc., then displayed via B/S or C/S.
4. Diagram

5System Benefits
Economic
Reducing the time to turn on the lights , extend the life of electrical light source, reduce management operating costs to improve the economic efficiency.
Social
Street lights maintenance in time greatly reduce the lighting management of complaints and reduce road traffic accidents is good to the city's security. To be a tremendous social benefits and further improving the city's image.
Management
Significantly reducing maintenance response time, improve maintenance efficiency, and ensure street lighting rate,so resulting in great economic and management efficiency."

Link to Original Source

Fire detection application based on ZigBee wireless network

fourfaith (2928561) writes | 1 hour ago

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fourfaith (2928561) writes "Fire in forests brings a lot of damage and loss to the forest system and human beings. Every year about millions of fires take place in forest, the fire areas cover million hectares and cause great damage and loss to forest system. Thus fire monitoring will be the effective tool for fire management.
The fire monitoring and precaution system consist of three parts,fire detector, zigebee transmission device, monitoring center.
The fire detector includes smoke detector,combustible gas detector, temperature detector,which is suitable for capturing and recording the statue data of the area in real time.
Four-Faith ZigBee communication device F8914 ZigBee modem is used as the wireless module to connect with detector and make up the wireless network based on zigbee protocol to realize the real time transmission. And then the data will be sent to the Zigbee + DTU device F8114, in this way, the data will be sent to the monitoring center by gprs.
ZigBee terminal will transfer the data to the forest monitoring center, then the monitoring center wil show the statue on the LED display.
Features of Zigbee
1. Wireless, reduce the complexity of the cable connection
2. Low cost, the ZigBee protocol is sample, there is no cost due to the communication flow
3. Intelligent, each node will search and set up the connection
4. Support start, tree and grid network topology, strong ability of network connection, can support 65000 nodes
5. In non obstacle environment ,the distance of Zigbee is 2000 meters."

Link to Original Source

Google: Better to be a 'B' CS Grad than an 'A+' English Grad

theodp (442580) writes | 4 hours ago

1

theodp (442580) writes "In a NY Times interview on How to Get a Job at Google with Laszlo Bock, who is in charge of all hiring at Google, the subject of grit-based hiring came up. Bock explained: "I was on campus speaking to a student who was a computer science and math double major, who was thinking of shifting to an economics major because the computer science courses were too difficult. I told that student they are much better off being a B student in computer science than an A+ student in English because it signals a rigor in your thinking and a more challenging course load. That student will be one of our interns this summer." Bock also advised, "You need to be very adaptable, so that you have a baseline skill set that allows you to be a call center operator today and tomorrow be able to interpret MRI scans." Hey why not require an I.Q. of 300, two centuries of Unix experience, and a track record of winning Nobel Prizes, too? Oops, wrong HR Director."

Drones On Demand

mikejuk (1801200) writes | 2 days ago

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mikejuk (1801200) writes "Now this really is an interesting iOS app. Gofor is a new company that is promoting the idea of drones on demand. All you have to do is use the app to request a drone and it shows you were they are and how long before one reaches your location.
You want to take the ultimate selfie? Scout ahead to see if the road is clear or just find a parking space? No problem just task a drone to do the job. For the photo you simply flash your phone camera at it and it pinpoints your location for an aerial selfie. If it is scouting ahead then it shows you what awaits you via a video link. See the promo video to see how it might work.
Flight of fancy? Possibly but the company claims to be operational in five US cities."

Link to Original Source

Sending Alerts Instead, GM Delayed Car Recalls - New York Times

feedfeeder (1749978) writes | 7 hours ago

0


Washington Post

Sending Alerts Instead, GM Delayed Car Recalls
New York Times
Sharon Luers's Saturn Ion began having power-steering problems as she drove. G.M. had issued a service bulletin more than a year earlier, but not a recall, so Ms. Luers, of Shrewsbury, Pa., had not thought it serious. Credit Laura Pedrick for The New York...
Documents show GM waited years to recall Saturn Ions over power steering ... Fox News
Documents released say General Motors waited years to recall 335000 Saturn ... WXYZ
Documents Detail Another Delayed GM RecallFox Baltimore
Daily Beast
all 163 news articles

Link to Original Source

$42,000 Prosthetic Hand Outperformed by $50 3D Printed Hand

Anonymous Coward writes | 11 hours ago

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An anonymous reader writes "A man named Jose Delgado was so used to using a $42,000 myoelectric prosthetic hand for the last year that he didn't realize that there were other options out there. Although Delgado, born without a left hand, was able to obtain the hand via his insurance, he found that a 3D printed "Cyborg Beast," open source hand ,which costs just $50 to print, actually was more comfortable and performed better than the device which costs 840 times as much money."
Link to Original Source

Biofuels from corn crop can generate more greenhouse gases than gasoline

Chipmunk100 (3619141) writes | 11 hours ago

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Chipmunk100 (3619141) writes "Using corn crop residue to make ethanol and other biofuels reduces soil carbon and can generate more greenhouse gases than gasoline, according to a study published today in the journal Nature Climate Change. The findings by a University of Nebraska-Lincoln team of researchers cast doubt on whether corn residue can be used to meet federal mandates to ramp up ethanol production and reduce greenhouse gas emissions."
Link to Original Source

Los Angeles Science Teacher suspended over student science fair projects

Anonymous Coward writes | 12 hours ago

0

An anonymous reader writes ""A high school science teacher at Grand Arts High School in Los Angeles was suspended from the classroom in February, after two of his science fair students turned in projects deemed dangerous by the administrators. " "One project was a marshmallow shooter—which uses air pressure to launch projectiles. The other was an AA battery-powered coil gun—which uses electromagnetism to launch small objects. Similar projects have been honored in past LA County Science Fairs and even demonstrated at the White House.""
Link to Original Source

Gödel v. Nakamoto: Is Bitcoin Hopelessly Unstable?

Giddon (3623111) writes | 13 hours ago

0

Giddon (3623111) writes "urt Gödel second incompleteness theorem states that however internally consistent a system may be, it cannot determine its validity in the set of which it is a subset. Gödel thereby resolved Bertrand Russell’s famous paradox about sets that contain or don’t contain themselves. Applied to bitcoin Gödel says: regardless of how elegant, fair, and balanced the internal money system is within the bitcoin protocol, it cannot determine a substantiated, fair, and consistent exchange rate with a currency defined in the superset of human affairs, of which bitcoin is a part. Refining the bitcoin protocol will not remedy this shortfall. Dollars and Euros, by contrast, share the same subset of human affairs, and can vie for a fair exchange rate. Both currencies represent actual human utility.

Bitcoin enthusiasts are enamored with the elegance of the bitcoin system, much as Monopoly enthusiasts marvel at the fair rates for purchase and rent of properties within the Monopoly subset (see how long Monopoly endures!). However, much as Monopoly money will be exchanged against dollars at any arbitrary rate, reflecting how desirous people are to win a Monopoly game, so bitcoins will exchange against dollars in completely arbitrary fashion, creating a “drunkard walk” situation, namely: accelerated depreciation is unavoidable.

The only way to remedy this inherent instability is to use Archimedes plan for “an anchor point outside earth” in order to “leverage the entire earth”: The bitcoin protocol must be re-anchored on a fixed price digital currency (see bitmint.com/bitcoin.htm), for the beauty of bitcoin to shine with its inherent beauty."

Link to Original Source

Professional Journaling/Notes Software

netdicted (2883657) writes | yesterday

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netdicted (2883657) writes "At the very outset of my career the importance of keeping a daily journal of activities and notes was clearly evident. Over the years I’ve always had a college ruled composition notebook nearby to jot down important ideas, instructions, tasks, etc. Putting away the rock and chisel was not optional when the volumes grew beyond my mental capacity to successfully index the contents. Over the years I’ve tried countless apps to keep a digital journal and failed miserably.

In my mind the ideal app or solution is a single file or cloud app where I can organize personal notes on projects, configurations, insights, ideas, etc.. as well as noting major activities or occurrences of the day. My original journals saved me on a number of occasions. Unfortunately my tenacity for keeping one has suffered from a fruitless search for a suitable solution. Currently I’m experimenting with Evernote [http://evernote.com/] and Tiddlywiki [http://.tiddlywiki.com/]. They approach the problem from two different angles.

What do you use?"

International Space Station gets Easter delivery of food, supplies - Reuters

feedfeeder (1749978) writes | yesterday

0


Chron.com

International Space Station gets Easter delivery of food, supplies
Reuters
CAPE CANAVERAL, Fla., April 20 - A Space Exploration Technologies' cargo ship made an Easter Sunday delivery of food, science experiments and supplies to the crew living aboard the International Space Station. Station commander Koichi Wakata used...
SpaceX cargo ship attached to space stationCBS News
Easter morning delivery for space stationFond du Lac Reporter
Easter Delivery At The International Space Station: SpaceX Dragon Brings 2.5 ... International Business Times
KWTX-(multiple names)-TIME
all 606 news articles

Link to Original Source

Google aiding CCHR, a Scientology front group that believes psychiatrists caused

Anonymous Coward writes | yesterday

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An anonymous reader writes "The Citizens Commission on Human Rights (CCHR), a Scientology front group, has received a "grant from Google in the amount of $10,000 per month worth of Pay Per Click Advertising to be used in our Orange County anti-psych campaigns". CCHR believes that ALL psychiatrists are evil. They believe that psychiatrists were behind the holocaust, and these shadow men were never brought to justice. CCHR also believes that psychiatrists were behind the 911 attacks. Scientologists believe that psychiatrists have always been evil, and their treachery goes back 75 million years when the psychiatrists assisted XENU in killing countless alien life forms. Thanks Google! We may be able to stop these evil Psychs once and for all!"
Link to Original Source

Rarity Increases the Attractiveness of Facial Hair

jones_supa (887896) writes | yesterday

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jones_supa (887896) writes "'All you need is talent or facial hair.' Adding to that a new study suggests that a lot of attractiveness of facial hair comes from its rarity. Female guppies prefer male guppies that look unusual compared to others, rather than guppies that share common features. This helps keep looks and genes variable, a distinct advantage for the species. Zinnia Janif and colleagues at UNSW wanted to see if humans displayed similar negative frequency-dependent selection. The researchers recruited over 1,400 heterosexual women and 200 heterosexual men for their study. Participants viewed 24 average male faces with varying degrees of growth. In some conditions, the four beard lengths were evenly distributed among the photos. In some, either the clean-shaven condition or the fully bearded condition was rare. The participants rated the attractiveness of the faces. The scientists found that neither the clean-shaven nor the fully bearded faces were very attractive when the facial hair types were evenly distributed. But when the clean-shaven faces or the bearded faces were the rare beards in the bunch, the participants, both men and women, rated them as significantly more attractive. The results suggest that humans do indeed use negative frequency-dependent selection when judging the attractiveness of facial hair, with a rarer look becoming slightly more attractive merely because it is rare."

New Cody Wilson interview: Happiness is a 3D Printed Gun

Anonymous Coward writes | 2 days ago

0

An anonymous reader writes "Cody Wilson details his conflict with the State Department over 3-D printable guns in this new interview with ReasonTV.

In this video, he discusses:

How 3-D printing will render gun control laws obsolete and unenforceable.
Why Dark Wallet, his new crypto-currency, is much more subversive than Bitcoin.
His legal defense, headed by Alan Gura (attorney in District of Columbia v. Heller and McDonald v. Chicago).
His forthcoming book about anarchy and the future."

Link to Original Source

Google and Facebook: Unelected Superpowers?

theodp (442580) writes | yesterday

1

theodp (442580) writes ""The government is not the only American power whose motivations need to be rigourously examined," writes The Telegraph's Katherine Rushton. "Some 2,400 miles away from Washington, in Silicon Valley, Google is aggressively gaining power with little to keep it in check. It has cosied up to governments around the world so effectively that its chairman, Eric Schmidt, is a White House advisor. In Britain, its executives meet with ministers more than almost any other corporation. Google can't be blamed for this: one of its jobs is to lobby for laws that benefit its shareholders, but it is up to governments to push back. As things stand, Google — and to a lesser extent, Facebook — are in danger of becoming the architects of the law." Schmidt, by the way, is apparently interested in influencing at least two current hot-button White House issues. Joined by execs from Apple, Oracle, and Facebook, the Google Chairman asserted in a March letter to Secretary of State John Kerry that the proposed Keystone XL pipeline is not in the economic interests of the U.S.; the Obama administration on Friday extended the review period on the pipeline, perhaps until after the Nov. 4 congressional elections. And as a "Major Contributor" to Mark Zuckerberg's FWD.us PAC, Schmidt is also helping to shape public opinion on the White House's call for immigration reform; FWD.us just launched new attack ads (videos) and a petition aimed at immigration reform opponent Rep. Steve King. In Dave Eggers' The Circle, politicians who impede the company execs' agenda are immediately brought down. But that's fiction, right?"

Why Tesla Really Needs a Gigafactory

Hodejo1 (1252120) writes | yesterday

0

Hodejo1 (1252120) writes "Tesla has already put over 25,000 cars on the road with more to come and, presumably, most will still be running well past the 8-year battery warranty. What would happen if it is time to replace the battery pack on an old Model S or X and the cost is $25K? Simple, it would destroy the resale value of said cars, which would negatively affect the lease value of new Tesla automobiles. That’s a big part of the real reason why Tesla is building its own battery factory. They not only need to ensure enough supply for new cars, but they have to dramatically bring down the price of the replacement batteries low enough so owners of otherwise perfectly running old Teslas don’t just junk them. The Tesla Roadster was not a mass produced vehicle, so the cost of replacing its battery is $40K. The economies of scale of a gigafactory alone will drop battery costs dramatically. Heavy research could drop it further over the next decade or so. The good news is that if they do it right Tesla will have the replacement battery business to itself — without a gigafactory of their own non-OEM battery suppliers won’t be able to compete — which will bring more profits rather than headaches."
Link to Original Source

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